“The Sampling” Rebrand

Client: Grey Poupon

In 2021, I collaborated with a partner to develop branding guidelines and a case study video for Grey Poupon in response to a brief asking for a rebrand that appealed to Millenials.

Our solution was to create a new look inspired by the art of “sampling”, pulling from the past to create something new and fresh. Forging together hip-hop and Rococo never looked so good!