“Dump That Coffee” Campaign

Client: Guayaki Yerba Mate

In 2021 for my Senior Project, I created a campaign for Guayaki Yerba Mate, a caffeinated tea drink that comes in a can or a loose-leaf to brew at home.

The campaign looks to solve an issue that affects me and many college students looking for an energy boost during late nights and early mornings: Is there anything besides coffee or energy drinks?